Permanent Makeup The Hague: Microblading, Lip Blush & More
Imagine waking up every morning with your brows already done, your lips naturally defined, and your eyes looking bright, without touching a single makeup product. That is what permanent makeup (PMU) offers, and it has changed the daily routine of thousands of people in The Hague and across the Netherlands.
At Tat2Holics, we offer a full range of permanent makeup services from our studio at Lekstraat 227. This guide covers everything you need to know, from what PMU actually is, to the treatments available, to pricing and the healing process.
What Is Permanent Makeup?
Permanent makeup is a form of cosmetic tattooing that deposits pigment into the upper layers of the skin to mimic the appearance of makeup. Unlike traditional tattoo ink, PMU uses specialized pigments designed to fade naturally over time. Typically lasting 1 to 3 years before a color refresh is needed.
The goal is not a dramatic, drawn-on look. Good PMU enhances your natural features subtly and beautifully. It should look like the best version of your face, not like you are wearing obvious makeup.
PMU is popular with people who want to save time in their morning routine, people with conditions that make applying makeup difficult, those with sparse or patchy brows, and anyone who wants to maintain a polished look effortlessly. At the beach, at the gym, or through a long working day.
PMU Services at Tat2Holics
Microblading
Microblading uses a fine manual blade to create tiny hair-like strokes in the brow area, depositing pigment as it goes. The result is extremely natural-looking brows that appear fuller and more defined.
Microblading works best on drier skin types. The strokes mimic real brow hairs so closely that most people cannot tell the difference. It is ideal if you want natural-looking brows without an obviously “done” appearance.

Powder Brows
Powder brows (also called ombre brows or shading) use a machine technique to create a soft, powdery effect in the brow area. Similar to how brow powder looks when applied with a brush. The result is slightly more defined and filled-in than microblading, with a gradient from lighter at the front to darker at the tail.
Powder brows work on all skin types, including oilier skin where microblading strokes can blur over time. They also tend to last slightly longer. Many clients choose a combination of both techniques, microbladed strokes for natural hair texture with shading for depth and definition.
Lip Blush
Lip blush is one of the most transformative PMU treatments available. It deposits soft pigment across the entire lip area (including the border) to enhance the natural color, define the shape, and add a gentle flush of color.
The result is lips that look naturally fuller, more defined, and beautifully colored even without any lip product. Lip blush does not look like lipstick, it looks like your lips, but better. It can correct asymmetry, redefine lips that have lost definition with age, and give color to naturally pale lips.

Permanent Eyeliner
Permanent eyeliner deposits pigment along the lash line to create definition and the illusion of fuller, darker lashes. Options range from a very subtle lash enhancement (a thin line right at the base of the lashes, barely visible but adding depth) to a more defined liner look.
This is a popular treatment for people who wear eyeliner daily, those with unsteady hands who struggle to apply liner, and anyone who wants their eyes to look defined even first thing in the morning.
The PMU Process
Consultation
Every PMU appointment starts with a thorough consultation. We discuss your goals, assess your skin and natural features, and look at any reference images you have brought. Our PMU artist shapes the design to your face, no template-based approach.
Mapping and Design
Before any pigment touches your skin, we map and draw the design on top of your skin. For brows, this means precise measurement and symmetry work. For lips, we define the shape and discuss color. You approve the design before anything is permanent.
The Application
A topical numbing cream is applied before the treatment begins. Most clients find the process comfortable, some feel nothing at all, others feel mild pressure or a light scratching sensation. The actual treatment typically takes 1.5 to 2.5 hours depending on the service.
The Healing Process
PMU healing happens in stages. In the first few days, the color appears significantly darker than the final result, do not panic. As the skin heals and the outer layers shed, the pigment softens and lightens to its true color.
Full healing takes 4 to 6 weeks. Most clients come back for a touch-up appointment 6 to 8 weeks after the initial treatment. This is where fine-tuning happens, adjusting the color, filling in any areas that healed lighter, or refining the shape.
Aftercare
Keep the treated area dry and clean for the first few days. Avoid swimming, saunas, and direct sun exposure during healing. Do not pick at any scabbing or peeling skin. We give you full written aftercare instructions at your appointment. Following them closely makes a significant difference to your final result.
PMU Pricing at Tat2Holics
PMU pricing at Tat2Holics reflects the skill, time, and precision involved. All prices include the initial treatment and a mandatory touch-up session 6 to 8 weeks later.
- Microblading: from €395 (includes touch-up)
- Powder / Ombre Brows: from €395 (includes touch-up)
- Combination Brows: from €395 (includes touch-up)
- Lip Blush: from €345 (includes touch-up)
- Permanent Eyeliner: from €295 (includes touch-up)
- Annual color refresh: from €150 per treatment
A consultation is required before booking any PMU treatment. This is included in the process at no extra cost.
Is PMU Right for You?
PMU is suitable for most people, but there are some contraindications. We do not perform PMU on clients who are pregnant or breastfeeding, on active skin conditions (eczema, psoriasis) in the treatment area, or on clients taking certain blood-thinning medications without medical clearance.
During your consultation, we go through a thorough health check to make sure PMU is safe and appropriate for you. If there are any concerns, we advise you honestly, your safety is more important than the booking.
FAQ: Permanent Makeup in The Hague
How long does permanent makeup last?
PMU typically lasts between 1 and 3 years, depending on the treatment, your skin type, lifestyle, and sun exposure. Oilier skin types and those who spend a lot of time outdoors tend to fade faster. Annual or bi-annual color refreshes keep the results looking their best.
Does permanent makeup hurt?
We apply a topical numbing cream before each treatment. Most clients are pleasantly surprised, the discomfort is mild and manageable. Lip blush tends to be the most sensitive area; brows and eyeliner are typically well-tolerated.
Can I choose my own color?
Yes, and we encourage you to bring reference photos. Our PMU artist will recommend pigment shades that work with your skin tone and natural coloring. The final choice is always yours, but we offer guidance to ensure the result looks natural and ages well.
What happens if I do not like the result?
The touch-up appointment 6 to 8 weeks after your initial treatment is specifically for adjustments. Most concerns resolve at this stage. PMU does fade over time, so if there is something you genuinely cannot live with, waiting it out is always an option, it will lighten naturally.
Can PMU be removed if I change my mind?
PMU fades over time, which is built into how the pigments are formulated. If you want to speed up the removal, laser removal is an option, though PMU removal via laser is more complex than traditional tattoo removal and requires a specialist. We can advise you on next steps if needed.
Book Your PMU Consultation in The Hague
Ready to simplify your morning routine and wake up feeling polished every day? Book a PMU consultation at Tat2Holics at Lekstraat 227, The Hague. We will walk you through all your options, design a look tailored to your face, and make sure you know exactly what to expect before any decisions are made.